Brand and product strategy, from concept to launch.
I help consumer and eyewear brands size the opportunity, sharpen the positioning, and bring products to market with confidence.
Services
Brand Positioning and Architecture
Clear, differentiated positioning that holds up from the boardroom to the shelf.
Product and Portfolio Strategy
Roadmaps, pricing, and business cases that turn market insight into products worth building.
Go-to-Market and Launch Planning
Cross-functional launch plans that align marketing, sales, and operations.
Market-Entry Strategy
Opportunity sizing, financial models, and channel plans for new categories and new markets.
Selected Work
A selection of recent projects.
Women's Sports Performance Eyewear
Sized the direct-to-consumer opportunity and built the investor package, including the financial model and unit economics. Developed brand positioning, pricing, product specs, and the go-to-market plan.
Premium Pet Food
Led U.S. market-entry strategy for the premium pet gifting category, from brand naming and positioning to packaging direction, consumer insights, and a multi-channel launch plan.
AI and Optical Partnerships
Connect an AI-driven agency with eyewear and optical industry clients through my network of industry relationships.
About
I spent my career leading product and brand strategy at EssilorLuxottica, the company behind Ray-Ban, Oakley, and Transitions. My teams launched products across the U.S. and Europe, and I built the market strategies, pricing, and go-to-market plans behind them.
Del Mar Strategy Group brings that experience to brands that want senior-level thinking without a large agency. I hold an MBA from the University of South Florida, spent years working in Milan, and work fluently in English, Italian, and Spanish. I'm based in San Diego.
Let's talk about what you're building.
Reach out directly — I'm always open to a conversation.